![]() ![]() ![]() Scripps Company (NYSE: SSP), which also operates the Food Network, the DIY Network (Do It Yourself) and Fine Living, a new network to launch in early 2002.ĭrexel Heritage, a division of Lifestyle Furnishings International, is a leading maker of luxury home furnishings with a full line of casegoods and upholstered furniture. HGTV branded programming can also be seen in Japan, Australia, Thailand and the Philippines. Internationally, HGTV owns 33 percent of HGTV Canada and provides much of the Canadian network's daily programming. households, is one of the fastest-growing networks in cable television history. Headquartered in Knoxville, Tenn., with offices in New York, Los Angeles,Chicago, Detroit and Atlanta, Home & Garden Television (HGTV), which is now distributed in more than 73 million U.S. The joint promotional initiative is scheduled to continue through the end of October. “Our customers are driven by their interest in the latest in home design and high-style, which is why this in-store marketing campaign with HGTV is an ideal fit,” commented Dan Grow, president. “This campaign is sure to be another success in our line of highly targeted promotions in association with top-tier home and gardening brands.” “Drexel Heritage has been a terrific sponsor for HGTV programming in the past and with this new in-store promotion we are taking the relationship to the next level,” said Burton Jablin, president of HGTV. HGTV shows that will be featured in the promotional video include “Kitty Bartholomew: You’re Home,” “Dream Builders,” “Decorating with Style,” “Old Homes Restored” and “Interiors by Design with Chris Casson Madden.” ![]() Video displays will be complimented with co-branded, in-store counter cards that will support the video’s programming information. Beginning September 26, each Drexel Heritage store will be equipped with television monitors and a special video tape featuring a montage of homes and designs from five HGT programs that Drexel Heritage sponsors, tune-in spots for the shows and Drexel Heritage ads. Home & Garden Television (HGTV) is joining forces with Drexel Heritage for an in-store promotional campaign launching in 200 stores nationwide. ![]()
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