took place on Septemwhen President Harry Truman's speech at the Japan Peace Treaty Conference in San Francisco was broadcast over the transcontinental broadcasting system of AT&T microwave and cable radio to broadcast stations in local markets.Ĭosts are recovered primarily from advertising revenue from broadcast networks and some cable channels, while other cable channels depend on subscriptions. The first live national television broadcast in the U.S. The 1947 World Series inspired many Americans to buy their first television and then in 1948 the popular Texaco Star Theater radio show took the plunge and became the first weekly televised variety show, earning host Milton Berle the name "Mr Television" and proved that the medium was a stable and modern form of entertainment that could attract advertisers. Televised events such as the 1936 Summer Olympics in Germany, the King George VI's coronation in 1937 in the UK and David Sarnoff's famous performance at the 1939 New York World's Fair in the US They spurred growth in the middle, but World War II put a stop to development. The first television shows were experimental and sporadic broadcasts that could only be viewed within a very short range from the broadcast tower beginning in the 1930s.
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